Sports
·
2024
Paceline
An endurance app people finish with
Client
Paceline
Services
Product design · Brand · Web
Duration
14 weeks
Year
2024
Training plans for runners who keep quitting in week three, redesigned around consistency instead of intensity.
Every running app is built for the version of you that already runs. Paceline is built for the one negotiating with the alarm.
We restructured plans around streak recovery rather than streak protection, and rebuilt the home screen to answer one question: what do I do today.
The brand moved from neon and shouting to something quieter and more adult, which is what the user research kept asking for.
Week-12 retention improved 54% against the previous version.
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