Fintech
·
2026
Northwind
A retail bank that feels like a product
Client
Northwind
Services
Product design · Design system · Web
Duration
16 weeks
Year
2026
We rebuilt onboarding, dashboards and the marketing site for a US challenger bank — one design system across native and web.
Northwind had a licence, funding and 40,000 people on a waitlist. What it did not have was a product story anyone could follow.
We ran a four-week discovery with the founding team, then rebuilt account opening end to end: eleven screens instead of twenty-six, a single verification step, and copy written for people who have never read a term sheet.
The design system carries 180 components across iOS, Android and web, with tokens generated from one source of truth. Marketing ships pages without engineering help.
Six months after launch, activation was up 41% and support contacts per new account had halved.
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IRONLIGHT
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