Retail
·
2025
Atelier Sud
Luxury commerce without the friction
Client
Atelier Sud
Services
Brand · Web · Growth
Duration
10 weeks
Year
2025
A leather atelier in Marseille moved from wholesale to direct-to-consumer with a store that behaves like a gallery.
The craft was never the problem. The website was a catalogue and the catalogue was killing the margin.
We rebuilt product storytelling around materials and makers, added a made-to-order configurator, and cut the checkout to two steps.
Photography direction, art direction and the type system were all part of the engagement — the store had to look like the workshop.
Average order value rose 28% and repeat purchase 19% within two seasons.
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IRONLIGHT
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